“Whether print or online, Yellow pages® utilises headings and categories to enable a user to search for the most relevant advertiser to help with the problem they are trying to solve.
Earlier this year, we undertook a full taxonomy review; reviewing all of the many thousand categories, the hierarchical relationships between them, and the associated descriptions for each.The resultant work published as an ontology map of category based online search at Yellow.
The work was challenging, with tight timeframes, yet Information Leaderships’ phenomenally innovative and intelligent approach, utilising extensive use of visual mindmaps and proprietary database tools enabled a successful and satisfying outcome for all stakeholders”.
Rob Cooke, Head of Digital Properties, Yellow Pages Group® NZ |